Many thoughts come up when you hear the word Digital Marketing, and many questions arise, these are normally frequently asked questions FAQs. Digital Marketing, is one of the present-day buzzwords in the marketing industry, in simple words Digital Marketing uses an electronic device or the internet.
Marketing techniques utilise digital technologies such as computers, mobile phones and digital channels such as search engines, social media, email, mobile apps and websites to promote products and services and to connect with current and prospective customers.
My Journey into the World of Digital Marketing
I, Rajasree Sunil, started my journey in Digital Marketing in 2020. I am a 42-year-old stay at home mom aspiring to make a career in Digital Marketing.
A Bit of History
I hold a Bachelor’s degree in Computer Science Engineering and graduated in 2001. Soon after graduation, I entered into wedlock with an amazing man with a beautiful heart, who values my opinion and gives me a lot of space and freedom to make my own decisions. Back then my better half had to travel overseas for work. Each time it would be for a duration from 6 months to a year. Being an emotionally attached person, who thought life would be meaningless to stay apart for such a prolonged duration, I decided to take off with him, instead of focusing on developing my career. A couple of years later we settled here in India and were blessed with an adorable daughter. Life was happy and peaceful. I relished every moment of it.
I don’t know if it was the right decision to postpone my career dream, but it was my decision and I chose to do so. No regrets about the decision made then and now. So, in these 19 years, I just have 4 years of work experience, all in completely different domains.
My Work Experiences
My first job was in 2006, as a Technical Support Executive at a Call-Centre, supporting Routers and Network cards. By then my daughter was 2 years old and thought of giving it a go to commence my career. I had opted for night shifts, so I would be there for my daughter during the daytime and at night, her father would be there. However, I could not continue my work for more than 3 months as our 2-year-old daughter could not cope with my absence then. Even though I was a top performer and had enjoyed working, I chose to pause my career aspirations to look after our little Princess.
Two years later, when my daughter started kindergarten, I took a job in a Law firm as an Admin executive/Engineering assistant. The Job was quite peaceful, with good colleagues, no work pressure, no politics, 5 days a week, work time was 8 to 5, nice pay. I took this job given the fact that my daughter will spend her first half of the day in the school and a few hours in the later half we could manage with a nanny. This job was something where someone could balance their work life and personal life. But eventually had to give up after a year for the same reason as our daughter could not cope.
Over the years I have worked as a Tech Support Executive at a call centre, as an Admin executive/Engineering assistant at a Law firm, as a Product Manager at a start-up and as an Accounts Manager at an Interior Design Firm. As I had mentioned earlier, the number of years of work experience with all four jobs put together is only 4. Though I was delighted to work, I had to make compromises for various reasons and be a stay at home mom.
Talking about my last job at the Interior designing firm, 2019 to 2020, which I thought was my destiny. I had a dream of handling an entire project/franchise on my own one or two years down the lane. I cherished my work to the core and so was devastated when I quit. In early 2020 I gave up my job, this time for a different reason altogether and was a full-fledged stay at home mom once again.
Trail of Thoughts
Now that my daughter is in senior high school and soon she will be in college, I was keen to get back to work. This time I was definite that I would not randomly apply for jobs and take up any job I get. Slowly, I started thinking about the career options that would suit my profile. The downside was that I did not have any solid work experience. Since my work was in different domains, it cannot be called a career break as well. Another hitch was my age. Subsequently, I started considering pursuing some certification courses. The next uncertainty was what course and in which domain. I was forced to think of something, where I could have a promising career.
I shared my thoughts with my family and friends. Everyone had different opinions. Many suggested starting some business on my own. Since I had a better sense of clothing, fabrics and designs some wanted me to start a Boutique. As I am a reasonably good cook and my friends loved my food, few wanted me to start a cafe or restaurant or at least cook/bake and sell inside the community we stay in, which I did give a try. I was able to sell my signature cookies and pizzas. But my heart was not into it. I did not enjoy the process at all. Was finding reasons to stop it. Did stop for the reason I met with an accident and ended up having multiple fractures on my shoulder and ball socket of the left forearm joint. Was advised to be on complete rest for 3 months, which allowed me to think further. I considered the option of starting an Interior design firm as I had cherished doing the same. I had contacts with all the vendors related to that field, and all were willing to work for me. Part of me wanted to give it a try.
The Plunge
During the thought process, one day I met my cousin who is much younger than me. He was a Digital Marketer. He had a degree in Bachelor of Commerce. Soon after his graduation he pursued a course in Digital Marketing and immediately secured a job and kick-started his career in the field of Digital Marketing. While talking to him casually about work, I asked him “what is Digital Marketing”. Then I became curious and asked him a lot of questions. That conversation with him made me take a plunge into the world of Digital Marketing. Based on my Digital Marketer cousin’s suggestion, I decided to take a course in Digital Market Academy, Bangalore.
I have journaled a few frequently asked questions (FAQs), which I feel anyone who wishes to take Digital marketing as a career would have.
Frequently Asked Questions (FAQs) About Digital Marketing
1. What is Digital Marketing?
Digital marketing is any form of marketing that involves electronic devices. It is the act of selling products and services through digital channels such as social media, search engines, email, websites and mobile apps.
2. What are the Advantages of Digital Marketing?
The number of smartphone users in the world has increased by 70% in just half a decade. Since there is a significant increase in the usage of smartphones among the common man, social media, search engines and mobile apps have become part of their daily life, Digital Marketers can reach the target audience much faster, wider and have more ways to reach them than traditional marketing. Hence Digital Marketing is cost and time effective.
3. How do I start learning Digital Marketing?
The first and foremost step is to understand what Digital Marketing is. The best way to start is to pursue a Digital Marketing course in a well-reputed institute.
Learn Digital Marketing at Digital Market Academy, Bangalore.
4. What is the eligibility for the Digital Marketing course?
For most of the Digital Marketing courses, the eligibility is graduation in any field from a Govt recognised institute. But a Diploma in Digital Marketing can be pursued after the completion of High School. One should have completed 10+2 levels from a recognised education board with a minimum aggregate mark of 50%. Some specialised courses are offered to only those who are professionals or interns.
5. Skills required for Digital Marketing?
Apart from educational qualifications, one should be creative, analytical and have good communication skills. A good Digital Marketer should have the attitude to continuously learn and understand, to cope with changes and development happening in the field.
6. How fast can you learn Digital Marketing?
According to the general survey, depending on the person’s insight, one can achieve the abilities needed for Digital Marketing in as little as 12 weeks to 8 months. However, mastering the skills would take years.
7. What are the different categories in Digital Marketing?
- Search Engine Optimisation
- Social Media Marketing
- Email marketing
- Content Marketing
- Mobile Marketing
- Affiliate Marketing
- Pay per Click
Listed above are some of the basic categories in Digital Marketing.
Visit Digital Market Academy course page for more Details
8. What is SEO
SEO/Search Engine Optimisation is the process of improving the web pages or websites to increase the quantity and quality of the web traffic to the website.
9. What is Social Media Marketing
Social Media Marketing is marketing via social media to promote the company’s products and services. Facebook, Twitter, Instagram and Youtube are commonly used for social media marketing.
10. What is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a defined audience and ultimately, to drive profitable customer action.
11. What does a Digital Marketer do?
Digital Marketers are responsible for lead generation and brand awareness through all the digital channels both free and paid. The digital channels are social media, search engines, websites, emails, blogs and display advertising. In small companies, one person would be responsible for all the digital marketing activities, whereas, in big companies, there would be several specialists, each focusing on one or two digital channels.
12. Scope of Digital Marketing?
In one word the scope is Infinite.
Digital Marketing is an evolving industry with promising growth. The growth of Digital Marketing has been drastic and the prediction is, it would take an even higher leap in 2022.
Marketing techniques evolved as the ways in which the information reached the consumers changed. Radio advertising led to TV advertising, which then shifted to digital marketing with the rise of internet usage. Digital Marketing allows companies to reach a global audience. The quantity and quality of the reach are massive. Also, the COVID-19 pandemic is driving the scope of digital marketing even further. As digital marketing initiatives continue to grow at a brisk pace, the number of jobs in the field are naturally increasing. Huge multinational companies now spend a significant proportion of their marketing budgets on digital marketing.
Check Scope of Digital Marketing for the statistics.
13. Is Digital Marketing a Transient field – Here today, gone tomorrow?
No, It is not a transient field. Digital Marketing will remain as long as Digital devices and the internet prevails. As per the statistics, Digital Marketing is growing 20-30% yearly and has no signs of slowing.
14. Is Digital Marketing a Good Career?
Of course, Digital Marketing is a great career option. The reasons are
- Advancing Career Options
- Minimal Educational Qualification
- Requirements of trained workforce in DM Jobs
- Adjustable Work Environment
- Various Disciplines to study
- Creative Field
- Excellent Infrastructure
- Entrepreneurial abilities
- Exceptional Salary
- Job Satisfaction
15. What are the career starting Jobs?
Some of the initial jobs are
- Digital Marketing Executive
- Search Engine Optimisation Executive
- Social Media Optimisation Executive
- Search Engine Marketing Executive
- Social Media Marketing Executive
- Email Marketing Executive
- Content Marketing Executive
- Web Development Executive
- Inbound Marketing Manager
- Digital Marketing Trainer
- Freelancer
16. Higher-level Digital Marketing Roles
- Digital Marketing Consultants
- Digital Marketing Strategist
- Digital Marketing Manager
- Digital Marketing Head
- Digital Branding Head
- SEO Manager
- PPC Experts
- Social Media Manager
- Paid Advertising Manager
- Digital analytics experts
- Marketing Automation Coordinator
17. Salary of a Digital Marketer
The Salaries offered are on par with any other industry.
Visit Salaries paid to Digital Marketer for more details.
18. How many hours do Digital Marketers work per day?
Most Digital Marketers work somewhere between 8 to 12 hours a day.
19. Can Digital Marketers work from home?
The biggest advantage of a career in Digital Marketing is the ability to work from home. Most of the Digital Marketing tasks can be completed online, so many companies and agencies let their employees work from home.
20. Does Digital Marketing Work for all businesses?
Yes, Digital Marketing works well for any Business in any Industry. It works for both B2B and B2C Businesses.
21. Why do companies use Digital Marketing?
Following are the main reasons.
- Ease of Audience Targeting
- Low Investment, High ROI
- Reaching Mobile Users
In Conclusion
Digital Marketing is one of the best ways to market in comparison with the traditional way of offline marketing as it is easier and faster to reach a large target audience and the return on investment is high. Anyone, be it a fresher or a 40-year-old, with a basic degree and having good communication skills, analytical and creative skills can have a lucrative carrier in this field. The scope is infinite with massive career opportunities. Friends, I am sure that the above frequently asked questions (FAQs) also come to your mind and I have given some thoughts into it.
Digital Market Academy Bangalore is one of the top institutes in Bangalore to learn Digital Marketing. We also provide lifetime placement assistance and help in resume preparation as well. Check out our Course Page.
