Digital Marketing Training Courses at DMA Bangalore.
Apple. Did you just imagine a red skin fruit with calyx at the bottom and stalk at the top? Or you might have imagined a half-eaten apple logo.
Similarly, what do you imagine when you read the term “marketing”? Is it a salesperson at your doorstep trying to convince you to buy a product or a big hoarding and banner of a particular product?
These are traditional marketing methods. However, the evolution of technology has resulted in a drastic change of the same. Nowadays, products and services are marketed digitally with high conversion rates and at affordable prices. Also, it is one of the few industries that has remained unaffected by the Covid-19 pandemic and has witnessed a jaw-dropping growth rate.
According to a study, India witnessed a 10.9% more growth rate in 2020 than in 2019 in digital marketing. This shows how much potential there is in the digital marketing industry. As compared to starting a business that requires huge capital, learning digital marketing is relatively a financially sound option that does not break your bank.
But what matters is what you learn and where you learn it? Also, are you getting an in-depth exposure or just a verbal explanation with no practical knowledge?
Today, we will tell you the 6 effective things about digital marketing that only a percentage of institutes, academies, or courses teach you. If you get practical knowledge about these 6 things, trust us, you are unstoppable.
So let’s get started.
6 Digital Marketing Hacks to Know
→ Video Marketing
In present times, video marketing is highly popular and why wouldn’t it be? After all, you get a visual representation as well as a detailed analysis of a product. Moreover, people tend to connect or relate to the product quickly when watching a video. This further increases the chances of conversion and ranking.
Digital marketing institutes will only give a brief about video marketing. Also, you don’t need to know the nitty-gritty about video marketing; just a gist and some practical knowledge about it is enough. To be a good Youtuber, you should know much more.
→ Practical Education
The digital marketing world is regularly changing, and disruptions caused by advancing technology paves the way for new jobs. Most coaching institutions are unable to keep up with these changes. As a result, they offer short courses that are often lacking in substance and practical knowledge. Far more practical in getting skilled fast. These short courses are often hosted by innovative organizations and taught by various coaching institutes, thought-leaders and current practitioners. Since practical education takes time most academies avoid it.
→ Knowledge of Analytics
You know the entire market runs on data. From anything you like to anything you buy or watch to share, every activity is tracked. Digital marketers research, experiment, analyse and conclude.
That’s where Google Analytics, Google search console and other analytical tools come into the picture. They play a crucial role in data analysis. For instance, Facebook has Insights and Ads Manager. Tableau Desktop, Microsoft Power BI Desktop, and Qlik Sense are other such examples.
As a digital marketer, you should know:
- How to run the Analytics?
- How to interpret the data?
- How to extract vital information out of the data?
- How to quickly decide on the available information?
- How to take action?
One should expect to possess such skills and knowledge as an outcome of learning digital marketing.
→ Converting Leads to Potential Customers
Convincing leads to becoming our potential customers is the end goal of a digital marketer. It is important to know the following things for becoming a great digital marketer:
- Analytics knowledge
- User research and testing
- Coding skills
- UI/UX design
Digital marketers need to evaluate and optimize all of the above-mentioned things to mount up the revenue of the company they work for.
→ Mobile-Based Marketing
Smartphone usage is increasing day by day, and it is quite obvious that this is never going to stop. It is important to make your product mobile-friendly for quick access so that you get a larger audience within a shorter period. However, you must also know the technical side of it like:
- How the website works on mobile
- Making the mobile version a cakewalk
Understanding all these things is a must for any digital marketer, which is why you need to find the right institute that teaches you the entire know-how of digital marketing.
→ Conversion Rate Optimization
Conversion Rate Optimization is the product of optimising digital products, whether it is an app, website, or any software as a service (SAAS). This rate converts many users or visitors into purchasing users. Conversion Rate Optimization requires an onboard set of skills, i.e., users research and testing, UI/UX designs, coding and designing skills. A good conversion optimiser will have well-grounded analytics. CRO is all about increasing a company’s ROI, and a good conversion rate optimiser is a powerful weapon for any type of business.
→ Customers For Modern Business
In this digital era, getting new customers in the business has completely changed over the last few years. The rise of different SAAS’s and social media networks has completely changed the traditional methods. Business sales funnels have changed; thus, the process and customer mindset acquisition have shifted dramatically. Drip feed campaigns, growth hacking and landing pages are some examples of new practices. Generally, many institutes don’t teach this.
→ Performance & Social Media Focused Marketing
Social media is not adding and sending new connection requests, sharing pictures, or making videos. It’s way more in-depth than what may appear to the eye. Every single click matters, and every single move counts. Since every data or click is recorded and used to approach customers differently, there is much to learn. You need to understand the customer behaviour by knowing what they see, like, share, and add to their wish list. You need to explore automation and different advertising platforms.
Since you will be new to the learning, you will be given a rough idea about how things work. This is good enough to understand Digital Marketing, however, not good enough for you to be a professional. You need proper guidance, learning, knowledge, and most importantly, practical knowledge. At Digital Market Academy the faculties and the MENTOR strive to give you a holistic learning experience including 100% project-based education
- Conclusion
Digital marketing has a wide horizon with no end to it. You will always have to be ready for learning and acquiring knowledge due to the dynamic nature of this field. There are so many institutes and coaching that do provide all of the requisite exposure at an affordable rate. Understanding the concepts mentioned in the article will open up a huge opportunity for you. That is exactly where Digital Market Academy plays an important role in shaping your career with 100% practical (project-based), Facebook, Instagram, Quora, LinkedIn, Pinterest Ads, Google Ads, SEO Audits, Google Analytics, E-mail Marketing, Affiliate Marketing, Online Reputation Management(ORM), Freelancing, Mock Interviews, Resume Preparations….and much more.
Trust the culture is superior and the learning experience at Digital Market Academy is great which makes you take the job market with confidence.
