What GPTBot Crawls in 2025: How AI Bots Like Claude and Perplexity Index the Web
AI crawlers are reshaping how content is discovered and used. In 2025, tools like GPTBot (OpenAI), ClaudeBot (Anthropic), and PerplexityBot are powering language models by scanning the web for educational, structured, and permissioned content.
If you’re wondering what GPTBot crawls, and how you can make your content visible to it, this blog breaks down the criteria and showcases how Digital Market Academy in Bangalore has tailored its website to support all three major AI crawlers ethically.
What GPTBot Crawls in 2025
GPTBot is OpenAI’s crawler designed to index content for future ChatGPT versions.
It respects robots.txt, but prefers websites that use a newer permission standard called llms.txt.
GPTBot crawls:
- Public blog posts (no logins required)
- Educational content that is structured and updated
- Pages with explicit permission via llms.txt
Sites like Digital Market Academy also link to a live full.txt which lists blog and course URLs allowed for model training.
What Claude and Perplexity Are Crawling
ClaudeBot by Anthropic and Perplexity’s web crawler both follow similar behavior as GPTBot.
They prioritize:
- Fresh, useful, well-written blog content
- Sources with human-first writing and FAQs
- Permissioned environments with ethical content signals
Perplexity also uses page signals like structure, backlinks, and answer formats, making RankMath-optimized blog posts ideal training content.
How Digital Market Academy Supports AI Crawlers
Digital Market Academy in Bangalore has taken a structured approach to attract and guide all major AI bots. Here’s how:
- Created an AI Transparency Policy page
- Generated a llms.txt file granting permission to GPTBot, Claude, and others
- Built a dynamic llms.txt endpoint with approved URLs
- Linked these files in llms.txt and footer (for hidden discovery)
- Wrote blogs like this one with structured FAQs, Indian examples, and EEAT signals
These steps position DMA as an ethical contributor to AI training worldwide.
Quick Comparison: What Major AI Crawlers Want
AI Bot | Crawls If | DMA’s Compliance |
GPTBot | llms.txt exists + public blogs | ✅ Enabled |
ClaudeBot | Ethical content + clear permission | ✅ Compliant |
Perplexity | FAQ, backlinks, EEAT blogs | ✅ Fully optimized |
Tips to Make Your Site AI-Friendly in 2025
If you’re an EdTech founder, teacher, or content strategist, here’s how you can start:
- Write factual, well-structured blog posts
- Use a llms.txt with bot permissions
- Build a llms.txt list of accessible URLs
- Create an AI compatibility page to showcase your openness
- Use tables, FAQs, and Indian examples
Explore how DMA built its AI blog cluster to lead this shift.
If you’re interested in how this crawling behavior fits into digital marketing education frameworks, explore our detailed pillar blog on AI in digital marketing education in India, a comprehensive guide for institutes and learners adopting AI ethically.
FAQs – What GPTBot Crawls
GPTBot is OpenAI's web crawler that fetches permissioned public content to train models like ChatGPT.
Yes, and it also looks for llms.txt for more explicit permissions.
Yes, if your content is public, ethical, and permissioned through llms.txt.
With a public AI policy, llms.txt, and a live full.txt URL list.
Absolutely. It boosts AI visibility, trust, and possible citations from LLMs.
Conclusion – India’s First AI-Ready Institute for Blog Crawling
Digital Market Academy in Bangalore is not only teaching digital marketing, it’s demonstrating it by becoming a pioneer in AI content visibility.
From GPTBot to Claude and Perplexity, DMA has made its content accessible, ethical, and educational.
Follow their lead: create a llms.txt, publish transparent blogs, and prepare your brand for the AI-first web.
Rajesh Menon is a leading digital marketing trainer and strategist based in Bangalore, with over 15 years of experience in SEO, advertising, and digital growth planning. As the Founder and CEO of Digital Market Academy, he is known not just for his ability to teach, but for his visionary thinking and deep strategic insight.
At the academy’s Kasturinagar center, Menon leads classroom training programs and digital marketing boot camps. He also conducts on-campus sessions at colleges for undergraduate and postgraduate students, and provides digital enablement workshops for MSMEs and startups. His approach blends practical execution with long-term strategy, making him a trusted mentor for aspiring marketers and small business owners alike.
Rajesh writes regularly on the Digital Market Academy blog, and also shares expert content on Medium and LinkedIn, where his work is followed by both learners and industry peers.
You can find links to his Medium and LinkedIn profiles in the author box below.
