Digital Market Academy · Bangalore · Est. 2010
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Portal-Based Structured Learning
Each student accesses 44 modules across 10 subject groups through a personal dashboard. Progress is tracked automatically — no guesswork about what to study next.
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Assessment at Every Stage
Certificates are not issued for attendance — they require passing a timed assessment. Module certificates and a final programme certificate are both assessment-backed.
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Verifiable Digital Certificates
Every certificate carries a unique ID and a public verification link. Employers, colleges, and recruiters can confirm authenticity instantly — no emails, no calls needed.
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Placement-Focused Curriculum
The 83-day programme covers SEO, Google Ads, Meta Ads, Analytics, Social Media, Email Marketing, and Career Execution — including live projects, portfolio building, and mock interviews.
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AI-Powered, Hands-On Ad Training
Students don't just read about ads — they run them. A built-in Campaign Lab simulates full Meta, Google and LinkedIn campaigns, and an AI Ad Advisor analyses a student's real Meta, Google and LinkedIn Ads reports campaign by campaign, showing exactly what to fix. This is what makes DMA a genuinely AI-powered, practical digital marketing course.
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Login & Onboarding
Students receive credentials and access the portal from any device. A guided walkthrough covers every feature before the first module begins.
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Module Learning
44 modules across 10 subject groups. Each module is read at the student's own pace and marked complete when finished. Progress is saved automatically.
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Timed Assessments
Each module concludes with a timed test. Strict mode prevents tab switching. Results and answer reviews appear immediately on submission.
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Verified Certificates
Passing the assessment generates a certificate with a unique ID and public verification link — shareable directly on WhatsApp or LinkedIn.
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Career & Placement
The final module group covers freelancing, client handling, portfolio building, resume preparation, mock interviews, and placement assistance.
The DMA digital marketing course syllabus is organised into 10 tracks and 44 modules, taught over 83 days. Here is exactly what the course covers, from foundations to placement:
Track 1 : Foundations & Strategy
Digital marketing fundamentals, the customer journey, marketing strategy, and how every channel fits together.
Track 2 : Asset Creation
WordPress websites, landing pages, graphic design, and copywriting — building the assets every campaign needs.
Track 3 : Organic Traffic (SEO)
On-page, off-page, technical, local and e-commerce SEO, plus AI-era search visibility (AI Overviews, ChatGPT, Perplexity).
Track 4 : Paid Traffic
Google Ads, Meta Ads and LinkedIn Ads, media planning and budgeting, performance marketing — and auditing real campaigns with the AI Ad Advisor.
Track 5 : Social Media Platforms
Instagram, Facebook, LinkedIn, YouTube, X (Twitter), Pinterest, Quora and podcast marketing.
Track 6 : Engagement & Nurturing
Email marketing, WhatsApp marketing and marketing automation to convert and retain audiences.
Track 7 : Analytics & Optimisation
GA4, Google Tag Manager, conversion tracking (pixels & events), CRO, and Looker Studio dashboards.
Track 8 : Monetisation
Google AdSense, affiliate marketing, dropshipping and App Store Optimisation (ASO).
Track 9 : Specialised & AI in Marketing
Using AI tools (ChatGPT, Gemini, Copilot) for content, campaigns and analysis — the AI-powered skills that set DMA apart.
Track 10 : Career & Execution
Freelancing, client handling, live projects, portfolio building, resume preparation, mock interviews and placement support.
What is covered in the digital marketing course syllabus at DMA Bangalore?
The syllabus spans 44 modules across 10 tracks — Foundations & Strategy, Asset Creation, SEO, Paid Traffic (Google, Meta & LinkedIn Ads), Social Media, Email & WhatsApp, Analytics (GA4), Monetisation, AI in Marketing, and Career & Execution — taught over 83 days and 250 hours.
How is the digital marketing course taught at DMA?
Through a smart, AI-powered student portal. Each module unlocks progressively, ends with a timed proctored test, and issues a verifiable certificate. Students also run live campaigns, practise in a Campaign Lab, and audit their real ads with an AI Ad Advisor.
Is the DMA digital marketing course practical or theory-based?
It is hands-on and practical. Students build real websites, run live Google, Meta and LinkedIn ad campaigns, complete a 14-day SEO audit, and get their real campaigns analysed by an AI Ad Advisor — building a portfolio, not just a certificate.
Does the DMA course cover Meta, Google and LinkedIn Ads?
Yes. The Paid Traffic track covers Google Ads, Meta (Facebook & Instagram) Ads and LinkedIn Ads in depth, including media planning, performance marketing and AI-assisted campaign auditing across all three platforms.
How long is the digital marketing course and does it include placement support?
The course runs 3 months (83 days, 250 hours) and includes internships, portfolio building, mock interviews, verifiable certificates and placement support, with a 96% placement record.