Updated September 2026.
If you have a full-time job and cannot afford to quit it to learn digital marketing, weekend classes are built exactly for you. I am Rajesh Menon, and I have run Digital Market Academy since 2010. Plenty of our best students learned on Saturdays and Sundays while holding down a weekday job, and many switched careers or got promoted because of it. Here is an honest look at how weekend learning works, who it suits, and how to judge whether it will actually fit your life.
TL;DR
- Weekend classes let you learn digital marketing without quitting your job, on Saturdays and Sundays.
- At DMA the batch is capped at 6, so even a weekend batch gets full attention.
- It is hands-on: you run real campaigns on Google Ads, Meta, GA4, Canva and Figma.
- Fee is ₹35,400 all-inclusive, in 2 to 3 installments; new batches start every 15 days.
- You get 100% placement assistance, useful whether you want a switch or a raise.
- Best first step: attend a free demo class on a weekend and judge the teaching yourself.
Why weekend classes work for working professionals
The biggest reason people never start learning digital marketing is simple: they cannot afford to stop earning. Weekend classes remove that excuse. You keep your weekday job and salary, and you invest Saturdays and Sundays in a skill that pays back. Because digital marketing is a doing skill, the weekend format actually suits it well: you learn something on Saturday, try it during the week if your job allows, and refine it the next weekend. You are never far from practice.
What a weekend at DMA looks like
Weekends are structured so you make real progress each week without burning out. The teaching stays hands-on, in small batches, on live tools.
Who weekend classes suit (and who they do not)
Weekend classes suit working professionals, business owners who want to run their own marketing, and anyone whose weekdays are locked. They ask for discipline: you give up two days a week for the course length, so you need to genuinely commit. If your schedule is flexible or you are a full-time student, a part-time weekday course may suit you better. Be honest about your own routine before you pick.
Small batches, even on weekends
This is the check most people miss. A weekend batch of 40 is a waste of your two precious days. We cap every batch, weekends included, at a maximum of 6 students, so the trainer knows exactly where each professional is stuck and fixes it the same day. New batches start every 15 days, so you rarely wait long to begin.
Placement support and outcomes
Weekend students get the same support as everyone: 100% placement assistance, a resume in two versions (an ATS-clean one and a polished professional one), mock interviews, and practice in the DMA Student Portal app. DMA students typically get placed in the ₹3.6 to 6.2 LPA range across startups, MSMEs and sometimes MNCs, and we are rated around 4.9. If you are not looking to switch, the same skills often earn a raise or a promotion in your current role. A few real journeys:
- Vinod A, B.Tech to digital marketing executive.
- Santhoshi Rekha, career break to placed.
- Krithik Shankar, MBA to SEO executive.
Fees and how they are paid
No surprises: the fee is ₹35,400 total, all-inclusive, payable in 2 or 3 installments, with no hidden registration or material charges, and weekend batches cost the same as weekday ones. See the full fee breakdown and the course ROI to judge the numbers for yourself.
Why our students keep referring us: the flywheel
The reason we can keep batches small is a simple loop: we teach hands-on in small batches, students get placed or promoted, they succeed and refer friends and leave reviews, and that fills the next batch. Real outcomes, not ads, keep it turning.
Weekend vs weekday: which to pick
| What to check | Weekend classes | Weekday / part-time |
|---|---|---|
| Best for | Full-time working professionals | Students, homemakers, flexible schedules |
| Days | Saturday and Sunday | Weekday sessions |
| Keep your job | Yes, no weekday clash | Depends on your hours |
| Batch size | Max 6 at DMA | Max 6 at DMA |
| Placement + fee | Same 100% assistance, ₹35,400 | Same 100% assistance, ₹35,400 |
Explore before you decide
Do your homework: the full digital marketing course, our classroom training, the syllabus, and the placements. Compare formats with our guide to the best digital marketing course in Bangalore, check the fees, and try our free digital marketing tools.
Frequently Asked Questions
Are weekend digital marketing classes as good as weekday ones?
Can I keep my full-time job while studying on weekends?
How long does the weekend course take to finish?
Do weekend students get placement support?
What does the weekend course cost?
Should I choose weekend or part-time classes?
In short
Weekend digital marketing classes let you build a real, income-changing skill without quitting your job. The things that matter are the same as any course: hands-on teaching, a small batch, genuine placement support, an experienced trainer and transparent fees. At DMA that means max 6 per batch even on weekends, ₹35,400 all-inclusive, 100% placement assistance, and real alumni at ₹3.6 to 6.2 LPA. Do not take our word for it, call +91 99801 58632 or message us on WhatsApp and attend a free weekend demo class.
Rajesh Menon is a digital marketing trainer and strategist based in Bangalore, with over 15 years of experience in SEO, paid advertising, and digital growth planning. As the Founder and CEO of Digital Market Academy, he combines hands-on execution with long-term strategy, and is known for turning complex marketing ideas into skills his students can actually apply.
At the academy’s Kasturinagar centre, he leads classroom training programmes and digital marketing bootcamps, and mentors undergraduate and postgraduate students through on-campus sessions. He also delivers corporate and government digital marketing training, including digital skilling programmes for central government organisations such as India Post, along with digital enablement workshops for MSMEs and startups, a client list that continues to grow.
He writes regularly on the Digital Market Academy blog, breaking down real strategies, tools, and case studies for learners and business owners across India.
