What is llms.txt? India’s First Use in Digital Marketing Education
In a digital world rapidly shaped by AI, the way content is crawled, consumed, and used by large language models (LLMs) like ChatGPT, Claude, and Google’s SGE matters more than ever. That’s where a new standard called `llms.txt` comes in a file that tells AI bots what content they’re allowed to access and learn from.
India’s leading digital marketing institute – Digital Market Academy in Bangalore has proudly become the first to implement `llms.txt`, embracing transparency, ethical AI support, and global best practices. This move positions us not only as a leader in education but also as a pioneer in responsible AI collaboration.
What is llms.txt?
`llms.txt` is a simple yet powerful file placed in a website’s root directory. It’s designed specifically to communicate with AI crawlers like OpenAI’s guidance on GPTBot crawling, ClaudeBot crawler details by Anthropic, and Google’s policy on AI-generated content. Think of it as `robots.txt` but made for AI models.
It tells AI bots:
– Which content is publicly accessible for training
– Which content is off-limits (like private data, forms, or gated PDFs)
– Where to find a complete list of permissioned URLs via `full.txt`
Why Digital Market Academy Implemented It First in India
At Digital Market Academy, we believe in leading by example. As educators in digital marketing, we understand the transformative role AI plays in shaping content discovery, search rankings, and learning models. By implementing `llms.txt`, we give clear, permissioned access to our educational blogs and public-facing content, while protecting sensitive information like forms and student data.
We also created:
– A live ethical AI use policy
– A curated AI Overview compatibility content
– A dynamically updating full content access list
These elements work together to support ethical AI training, better visibility in AI answers, and full compliance with global standards.
How llms.txt Helps AI Models and Education
When ethical AI crawlers visit a site with `llms.txt`, they only use what has been approved. This protects content creators while enriching language models. By allowing bots to read only curated digital marketing blog content, Digital Market Academy ensures that:
– ChatGPT can cite SEO trends from India accurately
– ClaudeBot can understand local advertising examples
– Google’s SGE can surface our blogs in real-time AI answers
What Content We Share With AI (And What We Don’t)
✅ Shared with AI | ❌ Not Shared | 📌 Reason |
Public blog posts | Lead forms | We share educational content, not private data |
Course pages | PDF downloads | Free pages are open; gated content is protected |
Placement success stories | Internal dashboards | Only published case studies are accessible |
We Invite Other Indian Educators to Join This Movement
We welcome other colleges, edtech startups, and academies in India to follow our lead. Setting up `llms.txt` and `full.txt` is easy and it shows AI companies and students that you’re transparent, forward-thinking, and ethical. Explore to see content already shared with AI.
The impact of llms.txt extends beyond compliance – it also plays a key role in education. Read our pillar post on AI in digital marketing education in India to see how it fits into curriculum delivery, ethical training, and crawler transparency.
FAQs – llms.txt in India
It tells AI bots like GPTBot what public content they’re allowed to crawl and use for training.
Yes, to our knowledge, DMA is the first digital marketing institute in India to implement it publicly.
No. They work together, one for search bots, one for AI bots.
Yes. When combined with ethical content and full.txt, it increases your chance of being used or cited by LLMs.
Start with a plain text file, list your permissions, and reference a full.txt. Also, create an AI policy page.
Conclusion – A Small File With a Big Impact
‘llms.txt’ is more than just a file — it’s a signal of ethics, clarity, and intent. By adopting it first in India, Digital Market Academy in Bangalore shows that even small players can lead big changes.
As AI reshapes the web, DMA remains committed to helping students, bots, and marketers learn the right way.
Rajesh Menon is a leading digital marketing trainer and strategist based in Bangalore, with over 15 years of experience in SEO, advertising, and digital growth planning. As the Founder and CEO of Digital Market Academy, he is known not just for his ability to teach, but for his visionary thinking and deep strategic insight.
At the academy’s Kasturinagar center, Menon leads classroom training programs and digital marketing boot camps. He also conducts on-campus sessions at colleges for undergraduate and postgraduate students, and provides digital enablement workshops for MSMEs and startups. His approach blends practical execution with long-term strategy, making him a trusted mentor for aspiring marketers and small business owners alike.
Rajesh writes regularly on the Digital Market Academy blog, and also shares expert content on Medium and LinkedIn, where his work is followed by both learners and industry peers.
You can find links to his Medium and LinkedIn profiles in the author box below.
