Forecast clicks, leads and cost per lead from your LinkedIn Ads budget. Then use the Bid Advisor to check whether your bid is competitive enough to win impressions for your target audience.
Budget Planner forecasts your results from a known spend. Bid Advisor shows you whether your bid is competitive for the audience you are targeting.
Campaign Objective
Don’t know it? Use the free LinkedIn Audience Estimator →
Each format has different cost structures and works best for specific objectives. Use this as a reference when choosing your bid type inputs above.
Use these ranges when setting your bid and evaluating your CPL performance. B2B verticals with longer sales cycles and higher contract values can sustain higher CPLs.
| Industry | Typical CPC (India) | Typical CPL | Avg CTR | Recommended Objective |
|---|---|---|---|---|
| IT / Software | ₹350 – ₹900 | ₹2,000 – ₹6,000 | 0.4 – 0.7% | Lead Gen Forms |
| Executive Education | ₹250 – ₹700 | ₹1,800 – ₹5,000 | 0.5 – 0.8% | Lead Gen / Website Visits |
| Financial Services | ₹450 – ₹1,200 | ₹2,500 – ₹7,000 | 0.3 – 0.6% | Lead Gen Forms |
| HR / Recruitment | ₹150 – ₹500 | ₹800 – ₹2,500 | 0.6 – 1.0% | Website Visits |
| SaaS / Enterprise | ₹500 – ₹1,500 | ₹3,000 – ₹8,000 | 0.3 – 0.5% | Lead Gen Forms |
| Healthcare / Med Devices | ₹400 – ₹1,000 | ₹2,000 – ₹5,500 | 0.4 – 0.7% | Lead Gen Forms |
| Professional Services | ₹300 – ₹800 | ₹1,500 – ₹4,500 | 0.4 – 0.8% | Website Visits / Lead Gen |
Generate intro text, headline, description and message ad copy for three different angles — each within LinkedIn's character limits.
Running both LinkedIn and Google Ads? Use this to plan your Google budget and compare CPA across channels side by side.
Test whether your LinkedIn creative or audience variant is producing results that are statistically significant before scaling budget.
LinkedIn Ads are the most expensive and most misunderstood paid channel in B2B marketing. This tool was built by the Digital Market Academy team in Bangalore to help you plan campaigns with realistic CPL expectations and competitive bids.
Join Rajesh Menon's live LinkedIn Ads module at Digital Market Academy. Learn campaign structure, audience targeting, Lead Gen Forms, bid strategy and creative best practices for B2B marketing.
Most digital marketing institutes hand you printed notes and a WhatsApp group. DMA gives you a full student portal — available on your phone, built around your real life, not a fixed classroom schedule.
Every module, every lesson, every resource — fully accessible on your smartphone. Resume mid-lesson on your commute, during a lunch break, or whenever you have a free 10 minutes. The portal remembers exactly where you left off.
Simulate real Meta and Google ad campaigns inside the portal without spending a single rupee. Set objectives, define audiences, set budgets — see predicted reach, CTR and cost per click. Learn by doing before you ever touch a live account.
Join live sessions with your trainer and batch — and if you miss one, the recording is waiting for you in the portal. Set reminders for upcoming classes so nothing slips past you.
Each module ends with a quiz that tests what you have actually learned. Track your average score, your daily learning streak and your live ranking within your batch. You always know exactly where you stand.
Real digital marketing job openings — from social media manager to SEO executive to performance marketer — shared directly with your batch as they come in. Register your interest in one tap. No middlemen, no cold applications.
Your capstone campaign project is reviewed and graded personally by your trainer — not auto-graded, not AI-checked. You get written feedback on what worked, what to improve, and a score that goes on your certificate.
On completion you receive a DMA certificate with a unique verification ID. Download it, share it directly to LinkedIn, or let recruiters verify it independently. It is a credential that holds up to scrutiny.
Inside the portal you get ready-to-use templates: Meta ad copy formulas, Google Ads budget planners, SEO keyword checklists and more. Tools practitioners actually use — yours to download and keep, not just study.
I open the app on my commute, when I’m free, even when I’m out with friends and we’re just chilling — I’d just keep going. It’s so easy to learn from because it’s always there on your phone and it picks up exactly where you left off. That consistency made a real difference for me.
Batches are small — max 6 students. Enquire early to check availability.
All 16 tools are 100% free — no login, no email, no signup required.
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